General Mills faces risks from supply chain disruptions, competition, economic conditions (inflation, interest rates, capital availability), product development/acceptance, consumer demand fluctuations, commodity price volatility, restructuring/cost-saving initiatives, derivative market risk, foreign economic conditions, and potential litigation. Goodwill and certain intangible assets are subject to impairment risk. The company also faces risks related to the valuation of certain commodity positions and grain inventories.
Financial Upside
General Mills anticipates organic net sales growth through product innovation, brand campaigns, and omnichannel visibility. They expect cost savings from Holistic Margin Management (HMM) to offset input cost inflation. The company is also planning increased brand-building investment to drive volume performance. Positive volume trends and improved household penetration are anticipated.